Dr. Leonard F. Tau, DMD

Lecture Topic:
Raving Patients: Get Visible, Get Credible : Get More New Patients

Course Description:

Word of mouth has always been the foundation for the acquisition of new patients by a dental practice but in our internet age, word of mouth is transformed because of reviews sites like Google, Yelp, and Facebook. Online reviews are now one of the biggest ranking factors in a local search. Being credible is only one piece of the puzzle though. Your practice also needs to be found online when people are searching for a dentist near them. Are you at the top of the Google Map Pack? If not, you are invisible and all of those great reviews are not doing you much good. In this seminar, Dr. Tau shares numerous tips and best practices to not only become credible but visible online. He will also discuss the system that has been tried and tested in his own office enabling him to take his practice to the next level simply by marketing his reputation.

Learning Objectives:

Understand the importance of taking control of your online presence
Learn software programs that help manage your reputation
See why your practice may not be ranking as high as it could be
Discuss ways in which patient reviews can manifest online
Develop strategies for garnering positive patient reviews
Review team training tips for garnering positive feedback

About Dr. Tau:

After purchasing his practice, the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Dr. Leonard Tau soley used the power of the internet to help grow his new patient base and went against the traditional way of marketing one’s dental office. He lectures nationally and internationally on internet marketing, social media and reputation marketing and its ability to make your dental office more visible and credible. He is also the General Manager of the Dental Division for Birdeye, a reputation marketing platform and founder of iSocial Digital, a consulting firm that helps dentists develop a comprehensive online marketing plan. His content rich, engaging seminars allow him to bring his first-hand experiences to his audiences. Sponsored by Birdeye.